A passion rooted in two cultures

Tifinagh Shop was born from a strong link between two worlds: the elegance of French decoration and the richness of Moroccan Berber craftsmanship . Each rug is much more than a decorative element: it is a fragment of history, a transmission of ancient gestures, a tribute to the handmade.

A word from the founder

My name is Léon, from Nice of Moroccan origin , and I created Tifinagh Shop out of love for my roots.

Berber rug patterns have always fascinated me. They remind me of my childhood living rooms, the bustling markets of Morocco, and deep discussions over mint tea.

After several stays in the Middle Atlas and the High Atlas, I took the time to meet the craftswomen , to listen to their stories, to understand the symbolism hidden behind each pattern, each color. This human connection had a profound impact on me.

Tifinagh Shop is my way of bridging the gap between these two cultures . It's also my response to a deep desire: to offer a respectful, transparent, and rewarding channel for women with exceptional expertise.

Meeting the tribes

Each Berber tribe embodies a unique tradition, passed down from generation to generation. They each have their own identity , weaving style, color palette, and deeply symbolic aesthetic codes . These differences are not just visual: they tell the story of a people, a climate, a land.

We celebrate this extraordinary diversity , with the greatest respect for the origins, traditions , and the meticulous work of the women who perpetuate this know-how .

Each rug we offer reflects a place, a memory, and an ancestral gesture. By choosing one, you're welcoming more than just a decorative object into your home: you're bringing a story to life.

A boutique between Morocco and France

Tifinagh Shop is a gateway between the warmth of the Atlas Mountains and the elegance of French interiors .

We believe in fairer trade. Every rug you see here has been paid its fair value .

We work directly with local artisans or cooperatives, without abusive intermediaries.

The wool used is local, natural, and not chemically treated . We refuse industrialized products that copy without respect.

Our physical store welcomes you in Nice, at 49 Rue Pastorelli, 06000 , by appointment. And if you prefer to discover our pieces from home, our online store is here to offer you an authentic and careful selection.